• Fashion PR and Marketing

    A young person holds makeup samples up to a camera.
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  • Contact Us

    Continuing and Professional Education 
    66 West 12th Street
    New York, NY 10011
    Tel: 332.239.2292 
    cpe.advisor@newschool.edu

  • Master innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to engage consumers and attract new audiences, including storytelling, creating social connections through influencers and celebrities, and experiential marketing. Students explore ways to transform consumer desires into a deep connection with a brand. This program gives students practical techniques—from pop-ups, guerrilla marketing, national programming, and partnerships to talent procurement, budgeting, mood boards, and brand ambassadors—to apply directly to their work or brand.

    • Format Online
    • Price $1,870
    • Total Courses 2
    • Course Length 9 weeks

  • Courses 

    Experiential Marketing

    Experiential marketing is a powerful brand promotion tool that has reshaped the marketing and PR industry. Students master a range of experiential marketing techniques, including partnership development, research, local and national promotion, and pop-up activations. They learn to process and implement ideas for brand promotion using methods including field marketing and digital and social promotion. Through workshopping, case study analysis, creation of mood boards, and brainstorming sessions, students learn to think creatively and develop innovative experiential marketing campaigns.

    Influencer Marketing and Celebrity Relations

    In today’s marketplace, celebrities and influencers play a key role in brand promotion. In this course, students acquire essential skills involved in influencer marketing efforts and in raising brand awareness and equity, including talent procurement, local and national promotion, and the use of talent endorsements. These skills can be applied in field marketing initiatives, digital and social campaigns, experiential activations, and brand ambassador programming. Through case study analysis and virtual brainstorming sessions, students learn how to think strategically and workshop innovative ways to procure the right brand ambassadors or influencers for marketing campaigns and experiential initiatives. 

  • “Experiential is the new PR.”

    —Fabrizio Babino, Part-Time Lecturer

  • Program Highlights

    Who Should Enroll

    • Entrepreneurs looking for new approaches to promoting their brand 
    • Marketers who wish to diversify their digital skills to support business growth
    • Fashion business professionals looking to acquire new skills for brand promotion
    • Professionals interested in moving to a career in fashion marketing

    What You’ll Gain

    • Understanding of experiential and influencer marketing as a powerful marketing and PR tool for brands
    • Marketing tools needed to promote brand awareness nationally and/or locally
    • The ability to process and implement ideas through workshop and brainstorming sessions 
    • Brand and PR promotion tools for use in talent relations and influencer marketing channels   
    • Key tactics for raising brand awareness and equity during marketing campaigns 
    • The ability to brainstorm and implement an experiential and talent procurement strategy for brands  
    • The ability to effectively present strategy proposals to a client 

    How You’ll Learn

    • Engaging video lectures and interviews with industry experts
    • Direct interaction with faculty practitioners at the top of their fields
    • Online collaboration and video conferencing
    • Project-based learning focused on developing real-world skills and portfolio assets
  • Why The New School?

    The professional landscape as we’ve known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student’s creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.

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Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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